Norsten Collective
Perspective

How we think about growth, leadership, and the systems that drive both.

Most companies do not lack effort.
They lack clarity on what is actually driving their results, and what is constraining them.

Essays

21 essays

Founder Dependency

Why you cannot take two weeks off

The inability to be away for two consecutive weeks is the cleanest available measure of how much of the business runs through you.

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Leadership Team

Should you hire a COO?

Most owner-led companies hire a COO to fix a system problem, and the system defeats the hire.

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EOS & Operating Rhythm

A scorecard is not a dashboard

Dashboards inform. Scorecards force issues. If a number cannot put something on the issues list, it is theater.

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Leadership

Why Norsten: the stone that shows the way

Norsten means north-stone: nor is north, sten is stone from the Old Norse steinn, and the name is a lodestone. It is the stone that shows the way.

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